Litmus Admin 8/2/25 Litmus Admin 8/2/25

The New B2B Playbook: Winning Japan’s Aging but Digitizing Corporate Market

Japan’s aging corporate leadership and slow decision cycles can be a challenge for global B2B marketers—but the country’s booming digital transformation market presents huge opportunities for those who adapt. This article explores how to succeed in Japan’s unique B2B landscape by blending traditional relationship-building with modern digital marketing. It offers data-driven insights on buyer behavior, channel preferences, and cultural expectations, and provides actionable strategies for foreign firms to localize, build trust, and drive long-term growth in Japan’s complex but rewarding business ecosystem.

Litmus Admin 1/2/25 Litmus Admin 1/2/25

Why Partnerships Drive B2B Sales Growth in Japan

The Japanese market is one of the most sophisticated and challenging B2B environments globally. For international businesses, partnerships with local resellers and distributors play a pivotal role in driving sales growth, especially given the unique dynamics of Japan’s small and medium-sized enterprise (SME) sector.

Litmus Admin 8/22/23 Litmus Admin 8/22/23

Japan's IT Market: An Opportunity for New Market Entrants

Japan's IT market is ripe for new market entrants. Businesses are looking to invest in new technologies to support business expansion or productivity improvements.

There are a few challenges to overcome, but the opportunity is significant.

Litmus Admin 8/8/23 Litmus Admin 8/8/23

The Public Cloud: Helping Address Japan's Shrinking Workforce Concerns

As population concerns increase in Japan, public cloud services, including B2B SaaS, will play a key role for businesses to help manage through these unprecedented challenges.

Particularly with the advances in AI, they can help businesses to automate, improve efficiency, reduce costs, and reach a wider audience, in ways previously not possible.

Litmus Admin 7/25/23 Litmus Admin 7/25/23

Japan Holds the Key for Market Expansion into the Asia-Pacific

Find out why Japan's robust economy, strategic location, and business-friendly environment make it a top priority for B2B businesses looking to expand into the Asia-Pacific region.

Litmus Admin 7/11/23 Litmus Admin 7/11/23

Differences in B2B Software Sales: Japan vs. Western Markets

Understanding the nuances of global markets is key to B2B software sales success. From cultural nuances to decision-making processes, pricing strategies to customer support, learn more about some of the key differences at a very high level.