日本市場に参入するためには
Thoughts on Japan Market Entry
Drivers for Product-Led Growth (PLG) Success
Cracking the Code: How Global Brands Can Connect with Japan’s Gen Z and Millennials
This blog explores how global brands can effectively localize marketing for Japan’s Gen Z and Millennials. Covering digital behaviors, influencer culture, TikTok Shop, subcultures like techcore and yami-kawaii, and high-context communication norms, it offers actionable insights and case studies from Nike, Glossier, and more. A must-read for marketers targeting Japanese youth in an aging consumer landscape.
The New B2B Playbook: Winning Japan’s Aging but Digitizing Corporate Market
Japan’s aging corporate leadership and slow decision cycles can be a challenge for global B2B marketers—but the country’s booming digital transformation market presents huge opportunities for those who adapt. This article explores how to succeed in Japan’s unique B2B landscape by blending traditional relationship-building with modern digital marketing. It offers data-driven insights on buyer behavior, channel preferences, and cultural expectations, and provides actionable strategies for foreign firms to localize, build trust, and drive long-term growth in Japan’s complex but rewarding business ecosystem.
The Digital Playbook: Search & Social Media Success in Japan
Explore Japan's digital marketing landscape with insights into search engine preferences, social media platforms, and advertising trends. Learn how to optimize strategies through localization, multi-channel approaches, and the integration of SEO, SEM, and social media to succeed in this unique market.
Unlocking Japan: Strategies for Effective Market Entry, Marketing, and Localization
Unlocking Success in Japan: Strategies for Effective Market Entry, Marketing, and Localization.
Expanding into the Japanese market can be both exciting and challenging. Take a deep dive into the strategies and insights to help navigate this unique landscape effectively. From decoding consumer mindsets, to localizing beyond language translation.
Mastering the Art of Marketing and Advertising in Japan
Gain valuable insight and unlock the potential of marketing in Japan.
Dive into the nuances of Japan's dynamic media and advertising landscape and discover key strategies for navigating cultural complexities, leveraging digital and traditional channels, emerging trends, and connecting with Japanese consumers.
Influencers, Seamless Campaigns, and the Japanese Edge
In the realm of digital marketing, the synergy between influencer engagement, content creation, and strategic campaign execution is reshaping how brands interact with their audiences. This article touches on these interconnected elements at a high level, emphasizing their collective impact on marketing success, especially within the intricate Japanese market.
Maximizing PPC Success: Navigating a Full-Funnel Strategy in the AI Age
Explore the ins and outs of a comprehensive PPC strategy that aligns with every stage of the customer journey, from awareness to conversion. Be wary when navigating digital trends due to changes in consumer behavior and privacy, and the impact of AI and machine learning.
Differences in Online Marketing in Japan Versus Western Countries
Digital marketing norms and practices in Japan are unique relative to Western countries.