日本市場に参入するためには

Thoughts on Japan Market Entry

Drivers for Product-Led Growth (PLG) Success

Cracking the Code: How Global Brands Can Connect with Japan’s Gen Z and Millennials
Japan, Marketing, Brand, Social Media Litmus Admin Japan, Marketing, Brand, Social Media Litmus Admin

Cracking the Code: How Global Brands Can Connect with Japan’s Gen Z and Millennials

This blog explores how global brands can effectively localize marketing for Japan’s Gen Z and Millennials. Covering digital behaviors, influencer culture, TikTok Shop, subcultures like techcore and yami-kawaii, and high-context communication norms, it offers actionable insights and case studies from Nike, Glossier, and more. A must-read for marketers targeting Japanese youth in an aging consumer landscape.

Read More
The Digital Playbook: Search & Social Media Success in Japan
Japan, Marketing, Search, Social Media, Advertising Litmus Admin Japan, Marketing, Search, Social Media, Advertising Litmus Admin

The Digital Playbook: Search & Social Media Success in Japan

Explore Japan's digital marketing landscape with insights into search engine preferences, social media platforms, and advertising trends. Learn how to optimize strategies through localization, multi-channel approaches, and the integration of SEO, SEM, and social media to succeed in this unique market.

Read More

Top Thought Starter Tags