日本市場に参入するためには
Thoughts on Japan Market Entry
Drivers for Product-Led Growth (PLG) Success
Cracking the Code: How Global Brands Can Connect with Japan’s Gen Z and Millennials
This blog explores how global brands can effectively localize marketing for Japan’s Gen Z and Millennials. Covering digital behaviors, influencer culture, TikTok Shop, subcultures like techcore and yami-kawaii, and high-context communication norms, it offers actionable insights and case studies from Nike, Glossier, and more. A must-read for marketers targeting Japanese youth in an aging consumer landscape.
Mastering the Art of Marketing and Advertising in Japan
Gain valuable insight and unlock the potential of marketing in Japan.
Dive into the nuances of Japan's dynamic media and advertising landscape and discover key strategies for navigating cultural complexities, leveraging digital and traditional channels, emerging trends, and connecting with Japanese consumers.
Influencers, Seamless Campaigns, and the Japanese Edge
In the realm of digital marketing, the synergy between influencer engagement, content creation, and strategic campaign execution is reshaping how brands interact with their audiences. This article touches on these interconnected elements at a high level, emphasizing their collective impact on marketing success, especially within the intricate Japanese market.